This is a perfect time to take stock, not just of where your business stands, but where it’s heading next.
To help you make the most of the months ahead, this issue is all about the people outside your business. From customers to collaborators to your wider community, the way you engage with others has a big impact on your long-term success.
In this issue, we cover five common advertising mistakes to avoid, explain the new Investment Boost tax break, and share four questions to help you assess if your business is financially ready to grow.
Are your ads playing by the rules?
You’re not trying to deceive anyone; you just want to stand out in a crowded market. But under the Fair Trading Act, even well-meaning marketing can land you in hot water with the Commerce Commission if it’s misleading.
To help you stay compliant, here are five common advertising mistakes to watch for.
1. Overpromising
If it sounds too good to be true, the Commerce Commission takes notice. Be careful with bold claims, and only promise instant results if you can prove it.
2. Hidden catches
It’s great to highlight the best parts of a sale, just don’t let important terms and conditions get lost in the fine print. Customers appreciate clarity.
3. The urgency trick
There’s nothing wrong with a ‘Today Only’ deal…so long as it doesn’t run all week! In 2022, false urgency tactics earned online retailer 1Day an $840,000 fine.
4. Misleading language
In 2023, One NZ copped a hefty $3.675 million fine for a number of charges including advertising ‘FibreX’ as fibre broadband when it was copper. That false promise crossed the line, but even vague language can be a red flag. Always stick to clear, accurate wording.
5. Price hikes and fake sales
Make sure your sale prices reflect a genuine deal… because bumping up prices before a sale to make a discount look bigger isn’t a real saving!
The takeaway?
Being clear, honest, and upfront is the best way to earn trust and keep both your customers and the Commerce Commission happy.
Does the new Investment Boost tax break affect you?
From 22 May 2025, businesses can take advantage of the new Investment Boost tax deduction.
This allows you to claim 20% of the cost of eligible new assets upfront and depreciate the remaining 80% as usual. See Inland Revenue’s website for more details and examples.
Not sure how this applies to your business? Get in touch — we’re here to help.
Think you’re ready to grow? Ask yourself these 4 questions first.
Growth is exciting, and with the right planning, it can be a turning point for your business. But whether you're taking on more clients, expanding your services, or launching into a new market, it's important to first make sure your financial foundations are solid enough to support what’s next.
1. Do you have enough cash flow for the next stage?
Growth often means spending before you earn. You might need to stock up on supplies, hire more staff, or invest in new technology. Do you have the working capital to manage that gap? If not, it could be time to explore funding options, stagger your expansion, or adjust your timeline.
2. Are your systems and processes built to scale?
Can your current invoicing, inventory, and reporting systems handle increased demand? Review your software, automate what you can, and build in capacity now so your systems won’t buckle under the pressure of a larger operation.
3. Is your pricing model sustainable as you grow?
Bigger business brings more overheads and greater complexity. Are your current margins wide enough to cover these costs? Now’s the time to adjust your pricing so it reflects the extra time, effort, and resources needed to deliver at scale without eating into your profits.
4. Are there any tax or compliance implications?
Business growth can push you into new tax brackets, GST thresholds, payroll obligations or even overseas tax obligations if you are dealing with overseas customers or doing business overseas. Make sure you stay compliant. The last thing you want is a surprise tax bill just as your momentum is building.
Ready to grow, but unsure where to start? Let’s chat about your financial readiness and help you plan for sustainable success.
Key Dates - September